2023

New Venture
 

RedRocco is a new TMT Steel Public Company Limited subsidiary jointly invested in and managed by FireOneOne. RedRocco will enhance thousands of nationwide construction material dealers’ business processes and transform their business in one shot.

2023

Long-term Partnerships
 

Continuity is a crucial success factor for fundamental transformation. With FireOneOne’s innovation framework and the commitment of the corporate’s senior management team, we will continue all corporate innovation programs in every account for the next 3 years.

2022

F11 Alpha Academy
 

Developing talent is vital to corporate innovation. It means identifying and nurturing employees’ new skills and abilities to help them reach their business innovation potential and contribute to the organization’s successful transformation. FireOneOne starts F11AA, the program for finding the right talents in companies to help them build innovative thinking capabilities.

2022

Innovation in The Banks’s HQ
 

FireOneOne has built an innovation framework to test the Bank’s internal functionality for three years. In 2023, with the head office’s expansion of a new building, we successfully supported the SMT in establishing the Innovation Center as a new Bank of Ayudhya Public Company Limited division.

2022

The Spin-off
 

TMT Steel Public Company Limited has notified the Stock Exchange of Thailand that it has signed a Memorandum of Understanding with FireOneOne. It aimed to research the possibility of using a digital sales process and determine the investment limit to reach the company’s establishment in the budget of 30 million baht.

2021

Stronger Partnership
 

After two years of collaboration, FireOneOne and G-Able are announcing a new strategic partnership to combine industry-leading creative, business, and technology capabilities to provide services to G-Able’s customers.

2021

Algorithm for Construction Materials 

FireOneOne and TMT Steel Public Company Limited continue to develop algorithms to aid in the faster and more accurate sale of building materials.

Include a digital clinic in TMT Steel for different departments to find out how automation can be used effectively in every department’s work.

2020

How Innovation Works in The Banking Business

The Bank of Ayudhya Public Company Limited selects FireOneOne to develop and implement an innovation framework. Projects from three business units are chosen to kick off.

All three prototypes were designed by a process that can be submitted to the executives’ committee of the Bank and get immediate approval within three months.

2020

Innovation Culture
 

Every company wants to change so many things in the first half of 2020, a year to remember. Great effects from the global pandemic, tough competition, CDG Group & G-Able Company Limited wants to push the whole organization to a new level. C&G Discovery 2020 is an innovation culture program for the first group of C&G’s employees to get the real experiences of Tech Entrepreneurship.

2020

Redesign a Whole Banking Experience

How could we deliver ubiquitous services to consumers in terms of banking? One of the largest bank in Thailand commissioned FireOneOne to study their consumer behaviors. We came up with surprising typologies and lead to re-designing a whole experience of banking service.

2019

Food Lab
 

As resource scarcity grows, FireOneOne became interested in sustainability, including the future of food that humans will consume. As a matter of safety, quality, and production efficiency are becoming even more crucial, we decided to set up our own Food Lab to find the new answers for the future of food.

2019

Computational Design for Architect

We realized the future of design will have algorithms and AI as a significant part of the tools. In order to reduce the repetitive works of designers, we started using the software to design some of our works. For example, when we design the layout of the housing project that calculates the business proportion of the project at the same time, the computer can work faster and faster from all the conditions that the designer put into. Some tasks that used to take one and a half month to accomplish, our algorithms can be completed within a few hours, while providing many more options to choose from.

2020

Algorithm in Actions
 

Before we digitalise most of the things in some business, a proof of concept should be setting up and run.

2015

Business Transformation

While having more projects with our existing customers such as Sansiri, and many new customers such as SB Furniture and New Materials Business in the Siam Cement Group, etc. We found that there was something missing in our projects to create innovation. Thus, we began to give advice to our customers on how to improve and transform their organization for the digital economy.

2017

The Living Lab
 

Mr. White, the founder of our company, proposed to Sansiri Public Company Limited to set up a new investment unit as corporate venture capital. SiriVenture Company Limited took place as a tool to invest in PropTech in order to build new innovations and cooperate with startup companies. Mr. White was the first CEO of SiriVenture.

2018

Innovation Services
 

In 2018 we established a new innovation consulting unit, servicing to SC Asset PCL, Rama 9 Hospital PCL, Ananda Development PCL, and TMT Steel PCL, which started from assessing the organization’s Innovation Readiness, training a new mindset and skillsets to their people, and collaborating with the company’s innovation teams.

2010

The Year of Mobile First

After Steve Jobs introduced the iPad to the world in January 2010, we immediately thought about how the technology could benefit real estate salespersons. From this first step to Digitalisation, our customer, Sansiri Public Company Limited got the most important sales information that the company has never seen before. The Digital Sales Kit was born to be the most effective sales tool to date.

2010

Prototyping the Smart Home

In the same year, FireOneOne was assigned to make a smart home system for the prototyping house of MQDC, the real estate company, which became the first project in Thailand that started testing and using the smart home system in the real housing project.

2012

HomeService The Platform Economy

In 2011, we began to test the platform prototypes in the luxury real estate project named Quattro in Soi Thonglor, Bangkok. Afterward, the mainstream of mobility came to consumers. In 2012, we had 11 joint-testing projects with Sansiri Public Company Limited before implementing the official HomeService Platform in a total of 260 residential projects.